European Credit Transfer and Accumulation System
Curriculum structure 120 ECTS
Basic part (19 ECTS) - Managerial Economics, Management Research Methods, Modern strategic analysis, Corporate Finances, Organization theory and organizational behavior, Russian language.
Variety part (44 ECTS) - Marketing metrics, Integrated marketing communications, International marketing, Managerial decision making, Consumer behavior, Corporate marketing on the global markets, Marketing management in international companies, Trade marketing
Practice and R&D (48 ECTS) – practice placement and research projects in the field of Marketing, fulfilled fully or as a team-member by student
Master’s Thesis and Final state evaluation (9 ECTS)
The programme is designed to provide the necessary skills for successful work in modern environment of international marketing. It teaches students to solve specific marketing problems in the context of global competition. The aim is to reach an integration of international experience in promoting products and services with the practice of market activity in the Russian economy. Students are given the opportunity to explore special topics of marketing at an advanced level, including specific areas like Internet-marketing, crowd-sourcing, trade marketing, etc.
This program focuses on those who already have a basic understanding of marketing and intends to improve their professional competence through in-depth study of successful practices and concepts of international marketing, as well as specific aspects of its use in the Russian business practice. Special attention is paid to the development of research skills of students, research projects and grants of the Russian Foundation for Humanitarian Research, other public and private organizations
RUDN University is one of the top-10 universities in Russian Federation. The economic faculty of RUDN University is widely known in Russia and abroad as one of the major educational centers, providing training professional economists with a high-quality University education. Its graduates not only occupy key positions in the scientific field, but are well-known representatives of the Russian business and politics elite.
RUDN University is the most international university of Russia – representatives of over 150 countries study here, forming a unique atmosphere of diversity and internationalization.
Marketing is the area of management responsible for researching and satisfying customer needs, as well as developing and managing ongoing relationships with competitors, partners, suppliers and other stakeholders. It is a key function of any business enterprise in economy.
A professional team of innovative and creative academic experts, professors and lecturers engaged in the student learning experience at RUDN University
Studying marketing at RUDN University implies a practical approach to the subjects, resulting in a substantial part of research work conducted by teams of students and professors. This leads to quick forming of necessary competences and skills of a marketing specialist.
Marketing is a diverse area to work in, opportunities ranging from a marketing specialist in consumer behavior analysis, or the more interactive task of selling and advertising a service or product to other people. Being the central part of any business activity in a market economy, this degree gives a variety of employment opportunities to build a career best fitting student’s personal preferences.