Advertising and Public Relations

Profession

In 1807, in his seventh address to Congress U.S. President Thomas Jefferson replaced the notion "state of mind" with "public relations". This is how the term Public Relations emerged. However, the origins of PR and advertising activity should be sought in antiquity, because it was already then that people used different technologies of influence on public opinion: speeches of public speakers, graffiti, slogans, myths, word of mouth, performances, etc. Information, persuasion and influence are the essence of the profession of a specialist in the field of advertising and PR. And the main result is such assets as recognition, popularity, loyalty, public opinion, image and reputation.

Educational Process

It is already in the first year that students are intensively immersed in the profession. They study the full complex of integrated marketing communications, the current state of the market of communication services in Russia and abroad, strategies and technologies for shaping public opinion, image and reputation, the secrets of election campaigns, crisis management, Internet promotion tools.

Disciplines

New and Social Media, Fundamentals of Graphic Design, PR and International Relations, Management Psychology, Business Etiquette, Imagology, Management, Marketing, Theory and Practice of Mass Communications and others.

Practice

Business games in the "Press conference", "Agency presentation", "Participation in a tender", "Offer to a client" formats help students understand the nuances of their future profession. Subject discussions, master classes of leading experts in the field of communication, participation in international competitions, communication with potential employers form professional competencies in the future specialists. Annually students undergo practical training in communication agencies, departments of strategic communications in Russian and foreign business structures, as well as in government bodies.