Interuniversity student scientific-practical conference with international participation “Public Relations as a Brand Awareness Booster”
Date&Time — October 7, 2024, 10:00 am — 6:00 pm
Online, MTS Link (for international participants)
About the event
The purpose of the conference is to attract the attention of students of the master program “Theory of Communication and International Public Relations (PR)” and students of similar, related areas of other universities in Russia and foreign countries to such important functions of promoting goods and services as:
- creating an image;
- maintaining popularity of goods and services;
- branding and rebranding;
- communication in branding;
- creating enthusiasm and responding to “smart consumer” requests using modern promotion methods — Internet Marketing, Digital Marketing, Content Marketing, SMM, contextual advertising, etc.
Main Issues to Be Discussed
- PR CAMPAIGNS EXAMPLES. TACTICS AND STRATEGIES
- COMMUNICATION IN BRANDING
- PUBLIC AFFAIRS & POLITICAL PR
- PR, ADVERTISING AND MASS CULTURE: LINGUISTIC AND COMMUNICATION ISSUES
- ALEXANDER PUSHKIN AS A RUSSIAN BRAND
PLENARY SPEAKERS
David M. Harvilicz
Loyola Marymount University (LMU), THE #90 U.S. College Rankings (USA)
Co-founder of the AI data analytics company Tranquility-AI.com, co-founder and serves on the Board of Directors of Spycraft Entertainment; served as Acting Assistant Secretary for CESER (Cybersecurity, Energy Security, and Emergency Response) in the U.S. Department of Energy.
Theme: “The importance of accurately assessing Customer Acquisition Cost (CAC) and customer Lifetime Value (LTV) in making Return on Investment (ROI) calculations”.
Galina A. Shelestova
Head of Brand Research and Communications at the Strategic Marketing Department of Sber (Russia)
20 years in marketing research, working experience with major Russian and foreign brands, lecturer at the Corporate University of Sberbank.
Theme: “Semiotics in marketing: how semiotic research helps brands”.
Ekaterina V. Ignatova
Head of the Department of Mass and Internal Communications at “TENEX”, State Atomic Energy Corporation Rosatom (Russia)
Journalist and TV presenter, federal TV channels’ editorial director, press secretary in state and commercial organizations, over 10 years of experience in the Rosatom State Corporation Engineering Division.
Deadline for registration and submission of applications — September 30, 2024.
Deadline for article submissions — October 13, 2024.
Conference languages — English, Russian.
As a result of the conference, it is planned to publish a collection of articles in English at the RUDN Publishing House to be indexed in the RSCI database.
Conference web-site: http://scientia-ifl.rudn.ru.
No registration fee!