In the first classes with students we ask the question – can you name the organization that does not need public relations? For all the years of training, we have not found such an organization. Public relations or PR is necessary for everyone. The profession of a PR specialist is multifaceted and is used in all areas. Today more and more organizations understand the need of interaction with the society and the importance of reputation. In the industry, there is a growing need for specialists in corporate communications, GR and IR, PR communication knowledge and skills are in high demand on the Internet. The PR industry continues to develop and meet the needs of the modern market.
This programme provides comprehensive knowledge in the entire field of “Advertising and Public Relations”. In the senior courses there is a division into specialties, where students receive highly specialized knowledge in the chosen specialty “Public Relations”. The main terminology and basic concepts are borrowed from the English language, so the educational process includes a Complementary Education Programme, which allows students to get a diploma of a translator, and also within the framework of this programme it is possible to choose and study a second foreign language.
The programme “Public Relations” is designed for 4 years, where we aim to teach future specialists well-bred oral and written speech with the help of such courses as “Fundamentals of Rhetoric and Communications” and “Copywriting”; to expand the socio-political horizons by studying courses “Art and Literature”, “Sociology”, “Political Science”; to give basic knowledge, expertise and skills of the profession that will increase the competitiveness of future specialist with the help of such courses as “Political PR”, “Crisis Communications”, “Technologies of PR-Events”, etc.
Students can design their programme by themselves. Every year, students choose a course from the thematic blocks of special courses: “Image Design”, “Non-Standard Advertising and PR Technologies”, “Modern Presentation Technologies”, “Development of Creative Thinking”, “Practice of Modern Branding”, “Strategies and Tactics of SMM”, “Speechwriting”, “Naming”, “Event Marketing”, “Development of a Digital Project” and many others.
Much attention is paid to subjects on digital promotion, as this is one of the most promising areas in PR. Unique courses are conducted by practitioners from different areas of the advertising industry. Most of the subjects in the senior courses are conducted by invited practitioners from communication agencies, PR departments of large brands or independent experts and representatives of creative professions.
And do not forget about our master classes, which are held weekly, you can learn about them on the faculty website and in social networks.
There is no such thing as a lot of practice. During the entire period of study, students are involved in practical professional activities:
1) within the framework of educational internship, work placement and pre-graduation internship, which take place in communication agencies, communication departments in Russian and foreign companies, organizations and the media;
2) in the process of participation in creative and professional Russian and international competitions;
3) within the framework of professional projects and activities as an intern-assistant.
In addition, business games, trainings, master classes of leading experts in the field of communication contribute to the formation in future specialists both a professional worldview and professional competencies directly within the process of study.
Graduates of the Public Relations programme work as specialists in the communication departments of companies, as managers of advertising and PR agencies; as brand managers, strategic planners, press secretaries, speechwriters, copywriters and other positions. Our principle is to bring employers to students so that during the period of study they will be able to form their future professional connections. Graduates of the programme are a certain brand that is recognizable in PR-industry. If we were an intelligence organization, it would be quite successful, because the graduates of the programme work in very good positions in all areas and spheres of our society.