Public Relations Management

Profession

Within the framework of the programme, students obtain a profession in the field of public relations, which is an established and actively developing branch of business in Russia today.
Today PR
— is unique education with a universal range, which gives the opportunity to try yourself in a variety of areas — from creativity to the management of serious communication projects;
— is an in-demand profession with a high social status, creative potential and worthy material remuneration;
— is systemic knowledge and skills not only in the field of PR, but also in a wide field of marketing communications, without which modern business cannot develop.
While studying for the Master’s degree, students acquire the skills of managing communication projects in the state, public and commercial sector, assessing the effectiveness of PR activities, learn to apply Investor and Government Relations technologies, study intracorporate PR, master information management technologies in classical and new media, study modern PR formats in digital environment.

Educational Process

During their study the students are involved in practical professional activities, which is an important feature of this educational programme.
Firstly, academic courses are taught by teachers — practitioners, specialists known in the advertising field of Russia.
Secondly, internship is an integral element of studying both in the classroom and in the framework of educational and project, on-the-job, research and pre-graduation internships, which take place in communication agencies, communication departments in Russian and foreign companies and the media, as well as in public authorities.
Thirdly, our students can take part in creative and professional Russian and international competitions.
Fourthly, our partners in the advertising field invite our students to take part in professional projects as trainees.
Students can choose a specific set of courses, it allows them to build an individual educational trajectory.
The peculiarity of this programme is that the students must learn two foreign languages:
- English, as it is the main working language in international communication agencies;
- the language of the student's choice (it can be German, French, Italian, Spanish or Chinese).

Practice

On a long-term basis, cooperation has been established with companies in which our students undergo internships and further find interesting work.
Students and graduates have the opportunity to join the team of the largest Russian and international communication agencies. These are such communication groups and companies as ARK GROUP, Р.И.М., FleishmanHillard Vanguard/КГ ОРТА, SPN Communications, PRO-VISION Communications, PRT; digital-agencies Artox Media and Traffic Isobar; agency network groups Grey Russia, OgilvyGroup Russia, LeoBurnett, Y&R, BBDO, etc.
The department also cooperates with customers of communication services, so students have the opportunity to get internship and employment in the communication departments of the Moscow City Government, companies Yandex, RBC, VOLKSWAGEN Group Rus, Bentley Motors, OUTDOOR Media magazine, etc.
Long-term cooperation connects the programme with professional organizations: the Russian Association of Communication Agencies, the Russian Association of Public Relations, the Russian Association of Marketing Services, the Association of Directors of Communications and Corporate Media of Russia, the Association of Creative Directors ACDR , the Civic Chamber of the Russian Federation, the Association of Fundraisers, the National Association of Experts on Business Ethics, Etiquette and Protocol, etc. Representatives of these authoritative bodies hold master classes at RUDN University and involve students in their professional events.
During the study under the programme, it is possible to participate in the following foreign internships:
- in France, you can attend one of the most famous advertising festivals in the world – Cannes Lions (Cannes Lions) (Cannes, France);
- in Latvia, you can study at the European School of Video Mastery, which is held by the Higher School of Business, Arts and Technology RISEBA (Riga, Latvia);
- in London you can attend the Advertising Week (London, UK), etc.

Career

A graduate of the master’s programme is the future head of the PR department of the company or a department of a PR agency, a highly qualified manager of the integrated communications industry, professionally trained to solve complex problems in the field of public relations or brand management, a researcher or strategist in the communication field.