International Marketing and Business
Faculty of Economics
The main objective of the international Master’s Programme in “International Marketing and Business” is to prepare international marketing professionals for analytical, organisational, managerial and entrepreneurial activities in commercial and other organisations. The programme is implemented in English language in partnership with leading universities in Brazil (Federal University of Minas Gerais (Minas Gerais)) in the framework of BRICS Network University.
A special feature of this programme is the emphasis on the development of skills and competencies in the development and implementation of marketing strategies in the international and multicultural environment of today's world, considering the specifics of business development in BRICS countries, especially in Brazil. Graduates of the programme should be competent in working in mixed multinational groups and be familiar with the cultural, market and business environment of the BRICS countries. The professional sphere of graduates is marketing and commerce departments of major Russian and international companies, analytical agencies, government organizations focused on international trade.
This paradigm implies the formation of a comprehensively trained specialist with intercultural and professional competencies required to work in the field of international marketing and to successfully compete in the labour market.
Master’s programme “International Marketing and Business” is carried out full-time at the Peoples’ Friendship University of Russia. During the education process, students acquire professional competencies in the field of comprehensive market research in terms of their B2C and B2B marketing, management of the architecture of distribution channels, trends in consumer behaviour, features of marketing communication, organizational structures and market environment, trends and challenges of modern international business. The educational process is carried out with the use of the latest educational technologies, including distance learning technologies.
Based on an agreement between the RUDN University and the Federal University of Minas Gerais (Brazil), students who have successfully completed the study programme and fulfilled the relevant requirements are awarded master’s degrees from the RUDN University and the Federal University of Minas Gerais (Brazil) upon graduation.
Preparation and defence of Master’s thesis is preceded by research work internship, which is conducted in two ways: the student's work with information resources on the area of research and independent study of normative and scientific literature. The internship can be based at the following places:
— organisations of any organisational-legal form, in which graduates can potentially work as executives or managers in various services of the management apparatus;
— structures, where graduates are entrepreneurs who create and develop their own business;
— research organisations involved in solving management problems in the target area;
— institutions of higher and additional professional education system.
Most modern companies recognise the necessity to implement marketing. Vacancies in this field are constantly arising in different variations around the world and include areas such as marketing research and auditing, advertising and RK management, event planning, marketing analysis, etc. The potential employers of the graduates of the master’s program “International Marketing and Business” are private and public companies (primarily international) that participate in the market economy and have the need for a conscious approach to the strategy of their behaviour in the modern global and national economy. The target group of such companies are Russian and Brazilian companies involved in cooperative and other commercial projects. Graduates of the programme can occupy the following positions: project manager in the target area (group, department, centre for development and implementation of marketing activities, marketing plans, development programmes); market manager; brand manager; marketing manager; marketing analyst; international marketing specialist, etc.