As part of the Higher Education Field “Advertising and Public Relations”, students have an opportunity to get a profession in the established and actively developing business sectors that began to form in Russia in the 90s of the XX century – Advertising and PR:
— this is a unique education with a universal range, giving the opportunity to try yourself in a variety of fields — from creative ones to the management of serious communication projects;
— it is a relevant profession with a high social status, creative potential and a decent material reward;
— it provides systemic knowledge and skills not only in the field of classical Advertising and PR, but also in the broad field of marketing communications, without which modern business cannot develop;
— it is a degree, which is a strong argument when applying for a job not only in Russian, but also in international companies;
— it is a broad social network and an interesting life in the world of communications.
Since the first year, students have been involved not only in the study of courses within their specialty, but also in practical activities in the profession within the framework of educational internship, as well as in the preparation and conduct of the scientific and practical conference “Advertising Vector”. Students study marketing, management, integrated marketing communications in the fields of advertising and public relations, and get acquainted with the communication market of Russia and foreign countries, learn to build and implement advertising and PR strategies in practice. A number of practice-oriented courses prepare students to promote goods/services, companies, persons or ideas on the Internet.
During the entire period of study, students are focused on practical professional activities: 1) within the framework of educational, industrial and pre-graduation internships, which are held once a year and take place in communication agencies, communication departments in Russian and foreign companies and mass media, as well as in public authorities; 2) creative and professional Russian and international competitions; 3) participation in professional projects as a trainee assistant.
During the programme, it is possible to participate in the following foreign internships:
— in France: you can visit one of the famous advertising festivals in the world — Cannes Lions (Cannes, France);
— in Latvia: you can study at the European Video School, which is conducted by the Higher School of Business, Arts and Technology “RISEBA” (Riga, Latvia);
— in London: you can visit the Advertising Week (London, UK), etc.
In addition, business games, trainings, master classes of leading experts in the field of communication directly in the process of training future specialists form both their professional picture of the world and professional competencies.
Our graduates are armed with a whole arsenal of unique knowledge on the promotion of brands, companies and ideas. Our young specialists are expected not only in communication agencies, but also in advertising and PR departments of print and electronic media, in Internet structures, in public relations departments of commercial and government organizations of the highest rank and in many areas of modern information business.