Information about the defended postgraduate students

Veronika Kutsenko
Country: Russia
Year of protection: 2017
Research topic: Convergence of glossy magazines: genre-typological characteristics of materials in SMM
Annotation to the dissertation: Dissertation research is devoted to the process of convergence of glossy magazines, the content and genre characteristics of journalistic materials published in the Internet media. The study determines the place and role of glossy magazines in the modern media system, including the evolution of this segment in social networks and analyzes the features of the presentation of glossy magazines in social media. The author determines the importance of using Social Media Marketing and the possibilities of PR technologies in the modern media environment. As a result, the author comes to the conclusion that glossy magazines have won special positions and ways of promotion in social networks. Being originally selling media aimed at visual content, they successfully transform into the current communicative environment of the Internet. The genres of glossy magazines in the transition to the network remain, however, they receive a fundamentally new content, becoming out of mediated means of communication direct and endowed with interactivity.