Advertising and Public Relations

Profession

In 1807, US President Thomas Jefferson replaced the words “state of thought” with “public relations” in his 7th Address to the Congress. This is how the term Public Relations was born. However, the origins of activities in the field of PR and advertising should be sought in antiquity, because even then people used various technologies to influence public opinion: speeches, graffiti, slogans, myths, word of mouth, performances, etc. Informing, persuading and influencing is the essence of the profession of a specialist in the field of advertising and PR. And the main result is such benefits as recognition, popularity, loyalty, public opinion, image and reputation.

Educational Process

Already in the first year, there is an intensive immersion in the profession. Students study the full range of integrated marketing communications, the current state of the communications services market in Russia and abroad, strategies and technologies for shaping public opinion, image and reputation, the secrets of election campaigns, crisis management, and Internet promotion tools.
Key disciplines: “New and social media”, “Fundamentals of graphic design”, “PR and international relations”, “Psychology of management”, “Business etiquette”, “Imagology”, “Management”, “Marketing”, “Theory and practice of mass communications”, etc.

Practice

Business games “Press conference”, “Agency presentation”, “Participation in a tender”, “Recommendation to a client” help students understand the nuances of their future profession. Subject discussions, master classes by leading experts in the field of communication, participation in international competitions, communication with potential employers form the professional competencies of future specialists. Every year, students practice in communication agencies, strategic communications departments in Russian and foreign business structures, as well as in government bodies.

Career

Having successfully mastered the educational program, the graduate will be able to conduct communication campaigns, manage reputational risks, promote goods and services, conduct PR research, form a corporate culture, and build effective communications with all groups that affect the company's performance. The main tool of the graduate's work is information, and the areas of application of advertising and PR are tourism, aviation, banking, education, international relations, public policy, pharmaceuticals, housing and communal services, energy, etc.
Starting from the position of an assistant, assistant or trainee, a graduate of RUDN University in the future will be able to become CEO of a communications holding, head of the public relations department or vice president of a company for strategic communications.