Business Communication Management

Profession

Today, the ability to competently work with information, build effective communications with various target groups, manage reputational risks is an integral part of the activities of any company. You can become a specialist in the field of communication management and public relations, as well as master the most effective tools and methods in the field of communication management.

Educational Process

As part of the educational process, well-known experts, specialists and heads of major Russian and foreign companies share their unique experience with the students.
Students master the full range of integrated marketing communications, the current state of the communications services market in Russia and abroad, strategies and technologies for the formation of intangible assets (loyalty, commitment, image, reputation), crisis management, communications with key audiences, in particular, with public authorities, investors, clients, journalists, etc.
The major disciplines of the program: “Theory and practice of advertising”, “Theory and practice of PR”, “New information technologies”, “Project management”, “Brand management”, “PR activities in international corporations”, “Sociological research”, etc. .
In addition to staff teachers, part of the disciplines is taught by invited practitioners: well-known experts in the field of communication management, branding and PR.

Practice

Students do practical work in communication agencies and strategic communications departments in Russian and foreign business structures, which allows them to study all business processes from the inside and gain unique experience.

Career

A graduate of this program can hold the following positions: PR manager, advertising manager, account-manager, marketing-manager, brand manager, press secretary, head of the strategic communications department (public relations department, marketing and business development department), project manager, head of direction/department in a communication agency.