The Fifth International Scientific Conference “Advances in Synthesis and Complexing”
International Conference on Journalism, PR and Media Trends. Media and Сommunication
For the last few years, due to the increases in active information and communication technologies adoption, mass media activities have considerably changed in their organization and nature. Digitalization processes have marked the beginning of a new era of mass media and communication development. The approaches to creating, disseminating and analyzing media texts have changed significantly.