The specifics, problems and development prospects of Chinese videoportals in international communication

The thesis is devoted to scientific understanding of the Chinese videoportals significance in international communication. Researching the significance of China's international communication in the modern world as a means of promoting a positive image of the country, the author determines that the most influential foreign national media (News agency "Xinhua", China Radio International, China Central Television) occupy an important place in this process. Analyzing Chinese videoportals, the history of their emergence and development, modern position and structural features of the online-video segment, the author finds out the significance of China's Internet broadcasting in international communications generally and the characteristics of the thematic trends and videocontent style for the foreign audience. Researching the three international videoportals of China Central Television (CCTV-4 International Chinese, CCTV-9 Documentary and CCTV-Russian) and the most popular Chinese videohosting Youku in the context of promoting a positive image of the country, the author has determined the main problems and prospects for the development of Chinese videoportals in the international communication.

Modern Russia’s media image on domestic TV

Dissertation investigation is devoted to the studying of signs and particulars of forming TV media image of Russia on domestic TV. While working in the aspect of their influence to forming of country image in international area, the modern media image of Russia is examined together with genre and speech specifics of TV programs. This enables us to find out such components of media image as fact, chronotop, idea and dialogue. The Author is analyses the content aspect and language characteristics of Russia’s media image in certain information, analytics and publicist TV genres. As a result of thisinvestigations the author comes to the conclusion that in present conditions the meter concerning creating of internal media image is actual to foundation of positive image of country itself. However the factual component of media image is contradictory and defective as the present TV does not fully contribute into it positive perception.

Inaugural speech as a tool for the formation of political image in the context of Russian rhetorical tradition

The present thesis is devoted to research of substantial and composite and stylistic features of an inaugural speech as special genre of the Russian of political solemn eloquence in aspect of its opportunities as the instrument of formation of political image. The inaugural speech is investigated in the context of the Russian rhetorical tradition that allows to track continuity in formation of speech genres of solemn eloquence in Russia, since the most ancient times. In work the analysis of the contents, composition and style of inaugural speeches of Russian Presidents in the context of the Russian apodictically tradition from the point of view of formation and functioning of political image of the state and its leader is for the first time carried out. As a result of research the author proves that the inaugural speech as the actual subject of a political discourse and a ritual genre of modern solemn eloquence carries out an important task of impact on audience and is the unique instrument of formation of political image of the country and its political leader - the president.

Convergence of glossy magazines: genre-typological characteristics of materials in SMM

Dissertation research is devoted to the process of convergence of glossy magazines, the content and genre characteristics of journalistic materials published in the Internet media. The study determines the place and role of glossy magazines in the modern media system, including the evolution of this segment in social networks and analyzes the features of the presentation of glossy magazines in social media. The author determines the importance of using Social Media Marketing and the possibilities of PR technologies in the modern media environment. As a result, the author comes to the conclusion that glossy magazines have won special positions and ways of promotion in social networks. Being originally selling media aimed at visual content, they successfully transform into the current communicative environment of the Internet. The genres of glossy magazines in the transition to the network remain, however, they receive a fundamentally new content, becoming out of mediated means of communication direct and endowed with interactivity.

Features of formation of image of Iraq in online media of Russia (2007-2012)

Dissertation research is devoted to scientific understanding of the image of Iraq, held in the public opinion of mass Russian audience through online media of Russia in the period of rebuilding the country after the American-Iraqi conflict. The paper discusses the features and essential characteristics of information portrait of Iraq in terms of their impact on shaping the country's image in the Russian Internet media. The author explores the background of the formation of the image of Iraq in the Russian Internet media; analysing the topic, issue, genre, stylistic and linguistic features of network publications about Iraq in the Internet media of Russia; identifies the leading features of the image of Iraq, formed in Russian online media; defines the basic problems of formation of image of Iraq in the Russian network information media space. The results of the research findings that short informational messages do not reflect the full information and accurate portrait of a media image of Iraq, which ultimately distorts the image of this state and discredits it in the view of the Russian network to a mass audience.

Peculiarities of information support of socio-cultural projects in urban mediaspace

The results of PhD research are dedicated to the specifics information support of socio-cultural projects in urban mediaspace. The study reveals the concept of urban «mediaspace», defines the role of information support of the activities of the traditional cultural institutions (such as local cultural centers, houses of culture). Publications in russian mass and social media resources and tactical decisions were analyzed from the actual, thematic, stylistic and compositional perspective in practical part of the study.

Functional-style features of multimedia stories as a genre of internet media

Dissertation research is devoted to the definition of typological characteristics and the functional-stylistic dominants of multimedia stories that allow you to include it as an independent genre in the system of modern journalistic genres on the basis of present-day tendencies in contemporary studies of language, discourse and online media space. Summarizing the modern scientific theoretical achievements in the field of stylistics, narrative studies and genre studies, the author specifies the place, role and importance of the genre in modern journalism and mass media communications network, develops new approaches to understanding the functioning of genre in the formation of the single media-based multimedia and convergence, and identifies sustainable signs of polymodality and narrative that allow you to qualify multimedia history as an independent genre of the modern Internet media. As a result the author comes to the conclusion that narrativity and polkadot become the leading sustainable and functional stylistic characteristics of multimedia stories as journalistic text of the new type, which are closely intertwined properties of verbal and nonverbal discourses, expanding the notion of completeness, wholeness and coherence, as well as redistribution of meanings and functions in the result of a combination of information, analytical and journalistic performance

Features of formation of image of Russia in the internet media of China (comics news)

Dissertation research is devoted to scientific understanding of the specifics of this new genre of Internet media China - news comics. Considering the features of functioning of online media in China, which become the basis and prerequisites of the news of comics as texts of new information with strong evaluative connotations visualized, the author specifies that now the network media environment of China became the most influential and stable development, a new and innovative form of media of the PRC. The rapid pace of globalization there are significant changes not only in the field of journalism, but also in the modern Chinese language. Media in China are developing in the transition to the web, censorware and search for new approaches to the interpretation and presentation of journalistic views. Revealing problems of formation of image of Russia abroad, which related to prerequisites, criteria and characteristics of the image of Russia as a whole, based on modern factors of formation of Russia's image abroad, the author reveals a special role of the media in shaping the image of Russia internationally and defines evaluation as a key feature of the image. News exploring the comic as a unique and important tool of influence on Russia's image in China as a result of the review, providing an overview of Chinese network edition of "China Daily" and the app "comic book News", a news analysis of the comic book genre as convergent and policedot journalistic text network media of China, the author determines the importance of visualization as a tool for assessing the image of Russia in the comic news, and comes to the conclusion that in conditions of a modern status and development of Chinese online journalism, and under the influence of the culture of China news comics, both as a journalistic product and a work of art, in particular the modern development of Chinese journalism becomes a unique way of expressing evaluative attitude toward an event and can effectively influence the image of Russia in China.

Sm-text as a media-informational tool of social marketing in legal education in Russia

The dissertation research is devoted to the possibilities of the development of social marketing in modern Russia, the special importance of its technologies for the effective dissemination of educational services in the sphere of Russian legal education, as well as the specifics of the media-informational socio-marketing (SM) text as an instrument for implementing social educational marketing using the example of the activity of legal educational structures. The author believes that social marketing unites the interests of the state and the individual, the educational structure and the audience. The author identifies key media formants - the most frequent lexical units, reflecting the essence of information and having an effective connotation – «accessibility», «quality» and «efficiency», and then comes to the conclusion that a combination of journalistic and business styles, mediation and convergence, language features at the level of vocabulary, word formation, syntax and stylistics provide a high status of impact, evaluation and persuasion of the CM text.

Features of the image of China in the Russian-language printing-online media of China

The thesis deals with the scientific understanding of the image values of the media image of China formed in his russian-language printing-online media. The author examines the role of the media image in forming the image of the country abroad from the point of view of the importance of specialized media, created by China on the language of the country-recipient of Russia to promote its image in this country. The paper overviews trends in the development of the chinese media, is determined by the location of the means of mass communication that are created by China, in Russia, in the Russian language with the aim of attracting attention to the country, reveals the characteristics of chinese printing- online mass media from the point of view of creating the media image of China in Russia, determines the image aspect of chinese printing-online media in the russian language from the perspective of soft power as a tool for shaping the image of China in Russia, identifies the main linguistic, stylistic and genre features of the chinese printing and network mass media, which are published by China in Russia for russian-speaking mass audience. Features of these media are manifested in language and genre and stylistic characteristics, and are associated with the bilateral interaction of the Russian and Chinese mediekulture that helps to reflect the characteristics of chinese mentality and chinese culture, the chinese view of the world in russian texts of chinese printing and online publications, intended for the russian audience.