Interuniversity student scientific-practical conference "Public Relations as a Brand Awareness Booster"
Interuniversity student scientific-practical conference "Public Relations as a Brand Awareness Booster"
The event passed
5 Oct 2020
Location
9, Miklukho-Maclay, lecture hall
Organizer:
Institute of Foreign Languages
Type:
All-Russian
About the event
The purpose of the conference is to attract the attention of students of the master program "Theory of Communication and International Public Relations (PR)" and students of similar, related areas of other universities in Russia and foreign countries to such important functions of promoting goods and services as:
- creating an image;
- maintaining popularity of goods and services;
- branding and rebranding;
- communication in branding;
- creating enthusiasm and responding to “smart consumer” requests using modern promotion methods - Internet Marketing, Digital Marketing, Content Marketing, SMM, contextual advertising, etc.
Conference languages - English, Russian.
Plenary speakers:
- Alexander Borisov, Doctor of Historical Sciences, Professor of MGIMO, Extraordinary and Plenipotentiary Envoy of the 2nd class (Russia);
- Tom Watson, PhD, Honorary Fellow of the Institute of Public Relations (Hon FCIPR), Foundation Fellow of the Public Relations and Communications Association (FPRCA), Emeritus Professor of the Faculty of Media and Communications, Bournemouth University (UK);
- Asya Veksler, PhD in Political Science, Associate Professor at the Department of Integrated Communications, National Research University Higher School of Economics (Russia);
- Vladimir Krupnov, member of the Presidium of the RUDN University Alumni business club, business development specialist at IRD Engineering (Italy / Russia).
- As a result of the conference, it is planned to publish a collection of articles in English at the RUDN Publishing House to be indexed in the RSCI database.
- Deadline for registration and submission of applications is September 30 inclusive.
- Deadline for submission of articles is October 31 inclusive.
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