Secrets of success of a huge corporation: RUDN students visited Coca-Cola
Students got acquainted with the history of the creation of the Coca-Cola drink: it was invented in Atlanta back in 1888 and initially became known to the world as a medicine. Just 9 people a day bought Coca-Cola several decades ago, and now more than a billion people buy this drink around the world every day.
Representatives of the company say that the success of the enterprise depends on both the product being released and its advertising. The company has a simple production and distribution system, which includes consumers, partners and the company itself. So, around the world Coca-Cola takes 1st place in the sale of juices and carbonated drinks, 2nd in the segment of sports drinks and third in the bottled water market.
During the excursion-lecture, students got acquainted with the process of creating drinks and participated in the tasting. Company representatives answered the following questions:
- How is a wide range of products manufactured;
- Ecology: how the company minimizes the impact on the environment;
- Society: what social projects aimed at developing local communities are carried out by the company;
- Work in the company: what opportunities for development and professional growth the company offers.
The company representatives expressed hope for the continuation of such events and thanked the leadership of the Institute of World Economy and Business of the Faculty of Economics for their interest in the company and close cooperation.
Peoples’ Friendship University of Russia and the Federal Reserve Center of the Ministry of Natural Resources of Russia signed a cooperation agreement. The partnership is aimed at achieving the indicators, objectives and results of the federal project “Conservation of biological diversity and development of ecological tourism” of the national project “Ecology”, including creating a staff training system for the protected areas of the Russian Federation.
April 24, in the framework of the “Week of Success of Sistema JSFC and RUDN University” (April 17-24), 40 future doctors, psychologists, linguists and philologists of RUDN University attended master class “Stress and methods of dealing with it”, conducted by Evgeny Lazarev, Head of the International Department of the MEDSI Group of Companies. He talked about the types of stress and how to learn to listen to your body and stay healthy.
Even in Ancient Babylon, they taught financial literacy. Modern market is open for investment. A student can learn this during breaks between lectures — Nikita Emelyanov, Director of the department for work with shares of Sistema Capital AM, is sure of that.