Secrets of success of a huge corporation: RUDN students visited Coca-Cola
Students got acquainted with the history of the creation of the Coca-Cola drink: it was invented in Atlanta back in 1888 and initially became known to the world as a medicine. Just 9 people a day bought Coca-Cola several decades ago, and now more than a billion people buy this drink around the world every day.
Representatives of the company say that the success of the enterprise depends on both the product being released and its advertising. The company has a simple production and distribution system, which includes consumers, partners and the company itself. So, around the world Coca-Cola takes 1st place in the sale of juices and carbonated drinks, 2nd in the segment of sports drinks and third in the bottled water market.
During the excursion-lecture, students got acquainted with the process of creating drinks and participated in the tasting. Company representatives answered the following questions:
- How is a wide range of products manufactured;
- Ecology: how the company minimizes the impact on the environment;
- Society: what social projects aimed at developing local communities are carried out by the company;
- Work in the company: what opportunities for development and professional growth the company offers.
The company representatives expressed hope for the continuation of such events and thanked the leadership of the Institute of World Economy and Business of the Faculty of Economics for their interest in the company and close cooperation.
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