What is a brand manager: a master class from PepsiCo
Speakers Mikhail Korolev, Irina Tretyak and Olesya Krasilnikova showed real cases of the company and answered all questions about the profession of brand manager in the field of FMCG, and also talked about what needs to be done to become one.
At the end of the workshop, students were told about opportunities for students and young professionals at PepsiCo.
As part of further cooperation between RUDN and PepsiCo, a number of joint events are planned, as well as the participation of RUDN students in the practices and internships offered by PepsiCo.
For reference:
PepsiCo is the largest producer of beverages and food products in Russia. It works with such brands as Pepsi, Lay's, Lipton Ice Tea, Agusha, Village House and others.
PepsiCo is one of the most attractive employers and holds high positions in international and Russian top lists.
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