RUDN specialist tells about the impact of language identity on the choice of speech strategies in Internet advertising

RUDN specialist tells about the impact of language identity on the choice of speech strategies in Internet advertising

19 - 22 March, Ksenia Popova (RUDN Faculty of Economics) delivered a report «The Impact of Language Identity on the Choice of Speech Strategies in Internet Advertising» at SGEM International Scientific Conferences on Social Sciences and Arts.

19 - 22 March, Ksenia Popova (RUDN Faculty of Economics) delivered a report «The Impact of Language Identity on the Choice of Speech Strategies in Internet Advertising» at  SGEM International Scientific Conferences on Social Sciences and Arts, SGEM Vienna ART 2018, talking about complex analysis of the British people’s language identity to reveal the most frequent speech strategies and tactics by the material of Internet advertising and create a most convincing advertising text.

News
All news
Science
25 Aug
A Victory in Numbers: RUDN University Awards 5 Million Rubles to First Mathematics Laureate

Sergey Ivanov, a scholar from St. Petersburg, has been named the first winner of RUDN University’s International Prize for Scientific Achievements in Mathematics, worth 5 million rubles.

Science
21 Mar
Microalgae: an innovative tool for bioeconomy

Products derived from microalgae represent a cutting-edge development in the field of bioeconomy. The potential of this biological resource was discussed at the international research seminar “Foundations for a Green Sustainable Energy”, part of the BRICS Network University’s thematic group on “Energy”. The event was organized by the Institute of Ecology at RUDN University.

Science
12 Mar
Russian education abroad: RUDN University hosts conference “Ambassadors of Russian Education and Science”

Ambassadors of Russian education and science met at a conference in RUDN University to discuss how they can increase the visibility of Russian universities and research organizations in the world, and attract more international students in Russia.