RUDN specialist tells about the impact of language identity on the choice of speech strategies in Internet advertising
19 - 22 March, Ksenia Popova (RUDN Faculty of Economics) delivered a report «The Impact of Language Identity on the Choice of Speech Strategies in Internet Advertising» at SGEM International Scientific Conferences on Social Sciences and Arts, SGEM Vienna ART 2018, talking about complex analysis of the British people’s language identity to reveal the most frequent speech strategies and tactics by the material of Internet advertising and create a most convincing advertising text.
On October 7–10, 2024 RUDN University Space Week traditionally took place. This event was dedicated to the World Space Week, which is celebrated annually in accordance with the UN General Assembly Resolution 54/68 (December 6, 1999) from October 4 to 10 to commemorate the launch of the first artificial satellite Sputnik-1 on October 4, 1957, and the signing of the Outer Space Treaty on October 10, 1967 – the fundamental international treaty in the field of international space law.
A RUDN agrotechnologist has identified wheat genotypes that are resistant to a dangerous fungal pathogen that infects plants even before the snow melts and reduces yields.
RUDN University engineers have calculated the parameters of a system that can prevent lunar power plants from overheating. These developments will be needed when planning for long-term lunar missions and colonizing the satellite.