RUDN specialist tells about the impact of language identity on the choice of speech strategies in Internet advertising
19 - 22 March, Ksenia Popova (RUDN Faculty of Economics) delivered a report «The Impact of Language Identity on the Choice of Speech Strategies in Internet Advertising» at SGEM International Scientific Conferences on Social Sciences and Arts, SGEM Vienna ART 2018, talking about complex analysis of the British people’s language identity to reveal the most frequent speech strategies and tactics by the material of Internet advertising and create a most convincing advertising text.
October 6, the Nobel Committee announced the 2021 Nobel Prize Winners in Chemistry. They were scientists Benjamin List (Germany) and David Macmillan (USA) for new methods of molecular synthesis. RUDN chemists know Professor Liszt personally — in 2019, the researcher came to participate in the university conference.
The Nobel Committee in Stockholm has named the laureates in Medicine — David Julius and Ardem Patapoutian. They discovered how temperature or touch, for example, is transformed into human sensations.
Allowing for quantum corrections, the Einstein-Lovelock theory describes black holes with an equation that contains an infinite number of terms. However, according to a RUDN University physicist, the geometry of a black hole in this theory can be presented in a compact form, and a limited number of terms can suffice to describe the observed values. This could help scientists study black holes in theories with quantum corrections to Einstein’s equations.