RUDN specialist tells about the impact of language identity on the choice of speech strategies in Internet advertising

RUDN specialist tells about the impact of language identity on the choice of speech strategies in Internet advertising

19 - 22 March, Ksenia Popova (RUDN Faculty of Economics) delivered a report «The Impact of Language Identity on the Choice of Speech Strategies in Internet Advertising» at SGEM International Scientific Conferences on Social Sciences and Arts.

19 - 22 March, Ksenia Popova (RUDN Faculty of Economics) delivered a report «The Impact of Language Identity on the Choice of Speech Strategies in Internet Advertising» at  SGEM International Scientific Conferences on Social Sciences and Arts, SGEM Vienna ART 2018, talking about complex analysis of the British people’s language identity to reveal the most frequent speech strategies and tactics by the material of Internet advertising and create a most convincing advertising text.

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20 Sep
RUDN University mathematician determined the conditions for the coexistence of three species in the wild

RUDN University mathematician together with colleagues from India and France for the first time studied in detail the system of coexistence of three species of living creatures in the wild. The results help to understand what parameters determine the extinction andли survivalof species, and how the number of species changes in space and time.

Science
15 Sep
RUDN University Chemist Created Coordination Polymers Films with up to 99.99% antibacterial efficiency

RUDN University chemist with his colleagues from Portugal has developed two types of coating based on new coordination polymers with silver. Both compounds were successfully tested against four common pathogens.

Science
12 Sep
RUDN scientists have improved titanium dental implants with graphene nanosloyers

RUDN researchers have created and tested a method for processing titanium dental implants. It turned out that theanoslos of graphene on the surface of titanium improve its interaction with stem cells,which are placed on the implant so that it better "takes root".Thanks to this method ofprocessing, stem cells are better kept on the surface, multiply and turn into the desired cells.