RUDN specialist tells about the impact of language identity on the choice of speech strategies in Internet advertising
19 - 22 March, Ksenia Popova (RUDN Faculty of Economics) delivered a report «The Impact of Language Identity on the Choice of Speech Strategies in Internet Advertising» at SGEM International Scientific Conferences on Social Sciences and Arts, SGEM Vienna ART 2018, talking about complex analysis of the British people’s language identity to reveal the most frequent speech strategies and tactics by the material of Internet advertising and create a most convincing advertising text.
A RUDN agrotechnologist has identified wheat genotypes that are resistant to a dangerous fungal pathogen that infects plants even before the snow melts and reduces yields.
RUDN University engineers have calculated the parameters of a system that can prevent lunar power plants from overheating. These developments will be needed when planning for long-term lunar missions and colonizing the satellite.
Landfills are the third largest source of anthropogenic methane in the world. They account for ~11% of estimated global emissions. Methane is 80 times more powerful than carbon dioxide and is the second largest driver of man-made climate change. Scientists from around the world met at Zhejiang University's Hangzhou campus to determine the best available technologies for recovering energy and materials from non-recyclable residual waste.