RUDN specialist tells about the impact of language identity on the choice of speech strategies in Internet advertising

RUDN specialist tells about the impact of language identity on the choice of speech strategies in Internet advertising

19 - 22 March, Ksenia Popova (RUDN Faculty of Economics) delivered a report «The Impact of Language Identity on the Choice of Speech Strategies in Internet Advertising» at SGEM International Scientific Conferences on Social Sciences and Arts.

19 - 22 March, Ksenia Popova (RUDN Faculty of Economics) delivered a report «The Impact of Language Identity on the Choice of Speech Strategies in Internet Advertising» at  SGEM International Scientific Conferences on Social Sciences and Arts, SGEM Vienna ART 2018, talking about complex analysis of the British people’s language identity to reveal the most frequent speech strategies and tactics by the material of Internet advertising and create a most convincing advertising text.

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Science
30 Jan
RUDN University Chemists Create Substances for Supramolecules Self-assembly

RUDN University chemists derived molecules that can assemble into complex structures using chlorine and bromine halogen atoms. They bind to each other as “velcro” — chlorine “sticks” to bromine, and vice versa. As a result supramolecules are assembled from individual molecules. The obtained substances will help to create supramolecules with catalytic, luminescent, conducting properties.

Science
20 Jan
RUDN University chemist creates nanocatalysts for vanillin synthesis

RUDN University chemist proposed a new method to create catalysts on a porous silicon matrix with metal nanoparticles. Efficient catalysts for organic reactions are obtained, for example, for the synthesis of vanillin, which is in demand in the food and perfume industry.

Science
16 Jan
RUDN University Linguist: Intimidation and Military Rhetoric in the Media during the Pandemic Make People Pessimistic

When talking about COVID-19, television, newspapers, magazines, and social media turn to battle metaphors that make the fight against the pandemic feel like a war. Also, the coronavirus is often discussed in an excessively alarming and threatening tone. This problem is so acute that there is even the term for that — infodemia. It describes the panic in the media and social networks. A linguist of RUDN University studied how such a language affects the notions of people regarding COVID-19.