RUDN specialist tells about the impact of language identity on the choice of speech strategies in Internet advertising
19 - 22 March, Ksenia Popova (RUDN Faculty of Economics) delivered a report «The Impact of Language Identity on the Choice of Speech Strategies in Internet Advertising» at SGEM International Scientific Conferences on Social Sciences and Arts, SGEM Vienna ART 2018, talking about complex analysis of the British people’s language identity to reveal the most frequent speech strategies and tactics by the material of Internet advertising and create a most convincing advertising text.
Engineering and technology, life sciences and medicine, natural and social sciences, management - these are the main areas of scientific cooperation between RUDN researchers and their African colleagues.
In the last five years, academic staff of RUDN alongside the Chinese universities and research centers has achieved impressive results. More than 1,000 scientific publications were made jointly in a wide spectrum from engineering and technology to medicine and social sciences. 19 of these materials were published in top-rated journals which verifies that the works were world-class level.
RUDN University has been included among the leaders in the BRICS ESG University Ranking among 65 leading universities. They were assessed on 20 criteria, ranging from education and research to environmental and social agendas.