RUDN specialist tells about the impact of language identity on the choice of speech strategies in Internet advertising

RUDN specialist tells about the impact of language identity on the choice of speech strategies in Internet advertising

19 - 22 March, Ksenia Popova (RUDN Faculty of Economics) delivered a report «The Impact of Language Identity on the Choice of Speech Strategies in Internet Advertising» at SGEM International Scientific Conferences on Social Sciences and Arts.

19 - 22 March, Ksenia Popova (RUDN Faculty of Economics) delivered a report «The Impact of Language Identity on the Choice of Speech Strategies in Internet Advertising» at  SGEM International Scientific Conferences on Social Sciences and Arts, SGEM Vienna ART 2018, talking about complex analysis of the British people’s language identity to reveal the most frequent speech strategies and tactics by the material of Internet advertising and create a most convincing advertising text.

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16 May
RUDN University Scientist Shows a New Mechanism for the Formation of Antitumorigenic Effects in the Tumor Microenvironment

The RUDN University scientist together with colleagues from Germany for the first time showed the unique possibilities of studying the CD38 protein in mast cells using multiplex immunohistochemistry technologies. The obtained results open up new horizons in the study of the antitumorigenic effects of the tumor microenvironment and the development of promising methods of cancer immunotherapy.

Science
28 Apr
The chemist RUDN proposed effective catalysts for water purification from caffeine

The chemist RUDN proposed a way to destroy caffeine with the help of ultraviolet radiation and available composites. The discovery will help to safely clean the water from accidental contamination.

Science
28 Apr
RUDN Chemist Improves Classical Reaction to Produce Complex Amines

The rudn university chemist together with colleagues from Belgium improved the protocol of the classical Petasis reaction, which is used to obtain substances for medicine and agrochemistry. The improved method allows the reaction to be carried out in mild conditions with a high yield of the product.