RUDN specialist tells about the impact of language identity on the choice of speech strategies in Internet advertising

RUDN specialist tells about the impact of language identity on the choice of speech strategies in Internet advertising

19 - 22 March, Ksenia Popova (RUDN Faculty of Economics) delivered a report «The Impact of Language Identity on the Choice of Speech Strategies in Internet Advertising» at SGEM International Scientific Conferences on Social Sciences and Arts.

19 - 22 March, Ksenia Popova (RUDN Faculty of Economics) delivered a report «The Impact of Language Identity on the Choice of Speech Strategies in Internet Advertising» at  SGEM International Scientific Conferences on Social Sciences and Arts, SGEM Vienna ART 2018, talking about complex analysis of the British people’s language identity to reveal the most frequent speech strategies and tactics by the material of Internet advertising and create a most convincing advertising text.

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Science
23 Jul
RUDN University biologist tested the resistance of bioplastics to aggressive environment

RUDN University biologist studied the aggressive impact of environmental factors (water, salts, and ozone) on ultrathin nanofibers of biopolymers. The results will help choosing suitable bioplastic depending on the use; for example, for medical implants, biodegradable packaging or filters for water cleaning.

Science
22 Jul
RUDN mathematician builds a COVID-19 spread model — it shows how vaccination affects pandemic

RUDN University mathematicians built a model of COVID-19 spreading based on two regression models. The mathematicians divided the countries into three groups, depending on the spreading rate and on the climatic conditions, and found a suitable mathematical approximation for each of them. Based on the model, the mathematicians predicted the subsequent waves. The forecast was accurate in countries where mass vaccination was not introduced.

Science
21 Jul
Green Suburbs Can Be More Harmful to Urban Residents Than City Centers, Say Soil Scientists from RUDN University

Soil scientists from RUDN University confirmed that traditional approaches to monitoring of urban soil pollution ignore actual risks for urban residents because they don’t take into consideration the barrier function of the soil. The team used Moscow as an example to show that not only polluted downtown districts but also recreational parks and forest zones can pose a threat to people. This is due to the fact that the barrier functions of the soil are weaker in green suburbs, making it unable to withstand even the slightest pollution.