Students study the principles of interaction with media, forming the image of the organization (B2B, B2C, GR), organizing the work of the press service, strategic planning, working with the audience in social media and digital-communications technology.

Aside from that business games in the format "Press Conference", "Agency Presentation", "Participation in the tender", "Offer to the client" help students understand the nuances of their future profession. Practice in leading communication agencies, master classes and participation in specialized contests and festivals form students' professional competencies, reveal their creative potential in order to become a leading expert in the field of integrated communications. RUDN University also organizes student trips to study at various foreign universities from Portugal to Japan. Graduates of the Faculty of Philology also have the opportunity to get a second diploma of translator.