The prize is part of the regional contests system of the Silver Archer National Award, one of the most respected and prestigious PR awards in Russia. The main objective of the Silver Archer Prize - Siberia is, among other things, to expand the opportunities for regional organizations and specialists to participate in the Silver Archer National Prize for the Development of Public Relations.
Cooperation in organization of internships and employment for students of the "Advertising and business communications" program of the Institute of world economy and business since 2019. Each year the project provides internships as well as master-classes and open lectures for students. Each year first, second and third-year students work as volunteers at various events held by the Award.