RUDN specialist tells about the impact of language identity on the choice of speech strategies in Internet advertising
19 - 22 March, Ksenia Popova (RUDN Faculty of Economics) delivered a report «The Impact of Language Identity on the Choice of Speech Strategies in Internet Advertising» at SGEM International Scientific Conferences on Social Sciences and Arts, SGEM Vienna ART 2018, talking about complex analysis of the British people’s language identity to reveal the most frequent speech strategies and tactics by the material of Internet advertising and create a most convincing advertising text.
A mathematician from RUDN University developed a matrix representation of set functions. This approach is vivid and easy to check, and it makes the calculations easier. Among other things, the new development can be applied to cooperative game theory.
A chemist from RUDN University together with colleagues created a new type of two-dimensional nanofilm from an organic material called calixarene. The invention can be used as a protective coating in electronics and as a part of molecular filters. They also suggested a way of increasing the durability of such films with UV radiation.
A biologist from RUDN University confirmed that selenium nanoparticles and garlic extract can effectively reduce the negative impact of stress on the health of grass carp in the breeding industry.