RUDN specialist tells about the impact of language identity on the choice of speech strategies in Internet advertising

RUDN specialist tells about the impact of language identity on the choice of speech strategies in Internet advertising

19 - 22 March, Ksenia Popova (RUDN Faculty of Economics) delivered a report «The Impact of Language Identity on the Choice of Speech Strategies in Internet Advertising» at SGEM International Scientific Conferences on Social Sciences and Arts.

19 - 22 March, Ksenia Popova (RUDN Faculty of Economics) delivered a report «The Impact of Language Identity on the Choice of Speech Strategies in Internet Advertising» at  SGEM International Scientific Conferences on Social Sciences and Arts, SGEM Vienna ART 2018, talking about complex analysis of the British people’s language identity to reveal the most frequent speech strategies and tactics by the material of Internet advertising and create a most convincing advertising text.

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20 Jan
An associate professor from RUDN University developed a computer model that describes all types of vehicle body damage caused by fatigue failure

Un profesor de RUDN University desarrolló un modelo computacional que describe completamente el daño que ocurre en la carrocería de automóviles por fatiga de materiales. El experimento computacional demostró que en carreteras irregulares, la velocidad baja provoca daños más graves en la carrocería que la velocidad promedio. Este descubrimiento ayudará a evaluar con mayor precisión la resistencia de los vehículos a las cargas.

Science
18 Jan
RUDN University research team of mathematicians suggested a new decision making algorithm

A research team from RUDN University developed an algorithm to help large groups of people make optimal decisions in a short time. They confirmed the efficiency of their model using the example of the market at which the outbreak of COVID-19 began. The model helped the administration and sellers agree on closing the market and reach a consensus about the sums of compensations in just three steps.

Science
23 Dec 2020
RUDN University chemists developed a method to synthesize compounds for the pharmaceutics

A team of chemists from RUDN University suggested a universal method to synthesize thienoindolizine derivatives. Because of their special properties, these substances can be used to manufacture antibacterial and antitumor drugs, as well as new materials for optoelectronics.