What is a brand manager: a master class from PepsiCo
Speakers Mikhail Korolev, Irina Tretyak and Olesya Krasilnikova showed real cases of the company and answered all questions about the profession of brand manager in the field of FMCG, and also talked about what needs to be done to become one.
At the end of the workshop, students were told about opportunities for students and young professionals at PepsiCo.
As part of further cooperation between RUDN and PepsiCo, a number of joint events are planned, as well as the participation of RUDN students in the practices and internships offered by PepsiCo.
PepsiCo is the largest producer of beverages and food products in Russia. It works with such brands as Pepsi, Lay's, Lipton Ice Tea, Agusha, Village House and others.
PepsiCo is one of the most attractive employers and holds high positions in international and Russian top lists.
By the decree of the President of the Russian Federation, Vladimir Filippov, President of RUDN University, was awarded the Order of Merit for the Motherland, III degree, for merits in scientific and pedagogical activities, training of qualified specialists and long-term conscientious work.
For active work with the Russian Ministry of Foreign Affairs to strengthen international cooperation and friendly relations between states through UNESCO, Vladimir Filippov, President of RUDN University, was awarded the badge “For Cooperation” by the Ministry of Foreign Affairs of the Russian Federation.
Valery Falkov, Minister of Science and Higher Education of the Russian Federation, presented certificates of honor of the President of the Russian Federation, Medal of the Order of Merit to the Fatherland of the 2nd degree, Order of Honor, Title of honor “Honored Health Worker of the Russian Federation” and “Honored Inventor of the Russian Federation” to the professors of RUDN University.