International Conference on Journalism, PR and Media Trends. Media and Сommunication
For the last few years, due to the increases in active information and communication technologies adoption, mass media activities have considerably changed in their organization and nature. Digitalization processes have marked the beginning of a new era of mass media and communication development. The approaches to creating, disseminating and analyzing media texts have changed significantly.
The emergence and consolidation of digital media, the creation of convergent editorial offices and newsrooms, the application of new multimedia technologies have caused the journalist role to change. This rapid transformation of the communication landscape, the interlacing online and offline communications, media convergence, the birth of new formats and the growth of number of concepts make it necessary to consider and reconsider our scientific terminologies.
The conference aims to produce a discussion platform, bringing together researchers, practitioners and educators from different areas – journalism and media, linguistics and discourse studies, public relations, marketing, psychology, international relations, political studies, cultural studies, sociology, etc.
Goals of the conference:
- to identify and systematize the current changes in the field of media and communication and to discuss different aspects of teaching journalism and public relations in a modern media landscape;
- to provide scholars, educators and practitioners from different cultural communities with opportunities to interact, network and benefit from each other’s research and expertise related to communication issues, intersecting with different cultural spheres and national environments;
- to synthesize research perspectives and foster interdisciplinary scholarly dialogues for developing integrated approaches to complex problems of media and communications across the world.
1. Communication Theory and Methodology: communication and media theories, approaches to media research, modernizing the methods of media research, qualitative and quantitative methods of media research; discourse analysis: theory and practice; research techniques for the media industry.
2. Public Relations and Organizational Communication: old and new tools for integrated marketing and PR communication, strategic approaches utilizing content marketing, big data & measurement of strategies, reputation & crisis management, organizational communication, political communications, public diplomacy, image of the country, the impact of the internet on public relations, brand journalism, corporate PR, advertising and marketing across cultures.
3. Audience Studies and Participatory Communication: audience uses and gratifications, media reception, audience activism, audience activity and passivity, participatory culture, participatory communication and development, media and political participation, alternative and community media.
4. Media Linguistics: concepts, categories and methods of analysis, media texts genres, art of persuasion, discourse analysis, Internet linguistics, media’s visual language, typology of media speech, media discourse.
5. Media Education and Media Literacy: new technologies and modern approaches in teaching journalism and PR, the gap between academic knowledge and demands of job market, Massive Open Online Courses (MOOCS), e-learning, gaining additional professional qualifications, media effects, digital media literacy education, fake news, fact-checking, civic media work, critical thinking, visual literacy, informal media literacy.
6. Media Ethics: ethics of persuasive communication, ethics of traditional and digital media, journalistic ethics, privacy in the electronic global metropolis, copyright and distribution via digital media.
7. Informational Warfare and Propaganda: as the world becomes more and more polarized, politically and geopolitically, propaganda and information warfare has gained a prominent place in shaping the opinions and perceptions of global audiences. It has the effect of creating an emotional and yet simplistic world of good versus bad with opposing sets of values and realities. The current context has both similarities and differences with historical examples, and not all contemporary actors communicate identically as there are some specificities discernable in these information and influence campaigns. Persuasion, influence, deception, public manipulation, perception, cognitive sphere, physical sphere, Information sphere and intangible elements.
8. Multimedia Journalism and Modern Technologies: multimedia and transmedia storytelling, classification of digital news packages, data visualization, gamification of journalism, Augmented Reality (AR) and Virtual Reality (VR), production of VR content, immersive video storytelling, mobile journalism, news consumption habits.
9. Interpersonal and Cross-cultural Communication: cross-cultural interaction, digital communication across cultures, glocalization, intercultural communication and politics, intercultural and multilingual education, interpersonal communication and relations, language and cultural hybridity, psychological communication studies, transculturality in global context, conflict, mediation and negotiation across cultures, corporate culture and management.
Participants should complete the registration form and send it by e-mail firstname.lastname@example.org.
Registration deadline for participants: April, 1st.
- Paper presentation
- Participation without paper presentation
Abstract Submission: January, 15th – February, 15th
RUDN University may provide invitations for visa support for the foreign participants on their request. Please, contact us via email email@example.com and fill in the migration form.
Deadline for citizens of the majority of EU countries, China and India: April,1st
Deadline for citizens of other countries: March, 3rd.
There is no registration fee.
The working language of the conference is English.