The purpose of the conference is to attract the attention of students of the master program "Theory of Communication and International Public Relations (PR)" and students of similar, related areas of other universities in Russia and foreign countries to such important functions of promoting goods and services as:
- creating an image;
- maintaining popularity of goods and services;
- branding and rebranding;
- communication in branding;
- creating enthusiasm and responding to “smart consumer” requests using modern promotion methods - Internet Marketing, Digital Marketing, Content Marketing, SMM, contextual advertising, etc.
Conference languages - English, Russian.
- As a result of the conference, it is planned to publish a collection of articles in English at the RUDN Publishing House to be indexed in the RSCI database.
- Deadline for registration and submission of applications is September 30 inclusive.
- Deadline for submission of articles is October 31 inclusive.